The machine tool investment for stamping (presses and tools) is cost intensive in the automotive sector. Maximizing return on investment (ROI) against these assets is crucial for maintaining a healthy bottom line. Additionally, minimizing the amount of scrap is necessary to become more competitive and create more sustainable manufacturing processes. In this context, I‐Stamp project aims at drastically increasing the OEE (overall equipment effectiveness) of automotive big size press‐lines applied for the production of large critical outer components and high strength inner reinforcements by implementing new digital solutions. New active shims for big size critical tooling, new sensors for measuring the draw‐in inside and outside the tool and finally, advanced controllers based on reduced order or meta‐models and calibrated by experimental observations will be used for this purpose. These innovations will be transformed in new products to be installed in intelligent presses and exploited after the project completion.